News
Management summary Research Study “Understanding Gen Z Shoppers’ Interaction with Customer-service Robots: a Cognitive-affectivenormative Perspective”
Large supermarket chains are adopting customer-service robots to improve service delivery in physical stores. Successful deployment of these robots depends on shoppers’ willingness to interact with them, requiring an understanding of influencing factors. This study, grounded in the Cognitive-Affective-Normative (CAN) theory, seeks to systematically explore the factors influencing Gen Z shoppers’ willingness to interact with […]
Jana Abíková in a New Episode of the Horizons VSE Podcast
In the new episode of the Horizons VSE podcast, you can listen to Jana Abíková from the Department of Management of FBA, who shares her journey into the field of humanitarian logistics and disaster management. She discusses her impactful research on refugee camps and her dedication to teaching disaster management. Jana also emphasizes the importance […]
New minor specialization Behavioral Economics
The Department of Managerial Economics is opening a new minor specialization in Behavioral Economics starting in the winter semester of 2024/2025. This minor specialization will introduce you to the latest findings from the behavioral sciences with an emphasis on economic topics, managerial applications, and critical thinking. Why choose the Behavioral Economics minor specialization? You will […]
The Faculty of Business Administration concluded a cooperation agreement with Procter&Gamble
On 12 June 2024, a joint meeting of representatives of the Faculty of Business Administration and Procter & Gamble took place. At the meeting it was agreed to continue the existing cooperation and a new cooperation agreement for the period 2024 – 2027 was concluded. Concrete steps for the upcoming academic year were also planned. […]
FBA Earns Prestigious AMBA Reaccreditation For the Next 3 Years
The Faculty of Business Administration and its Executive MBA programme have successfully completed the AMBA reaccreditation process. Reaccreditation was granted for another 3 years. FBA thus remains the only school in the Czech Republic to have this prestigious accreditation. AMBA accreditation is one of the most important global accreditations of MBA studies. FBA thus belongs […]
New study programme at FBA: MSc in Sustainability management
The first MSc in Sustainability Management programme in Czechia. We are pleased to introduce you our new master programme – MSc in Sustainability Management. The aim of the Master’s programme in Sustainability Management is to prepare graduates – university educated experts – to perform managerial functions at middle and higher management levels in the corporate […]
