News

Doctoral Programs at FBA – Admissions for the Academic Year 2025 Are Open (Start of Studies: February 2025)

Study Ph.D. or DBA Program at the Faculty of Business Administration! Are you an aspiring student interested in developing knowledge and conducting research? Then our four-year full-time or combined Ph.D. Program is the right choice for you. Have a look at topics and departments! In the months of September and October, applicants may submit their […]

Doctoral Programs at FBA – Admissions for the Academic Year 2025 Are Open (Start of Studies: February 2025)

Management summary Research Study “Understanding Gen Z Shoppers’ Interaction with Customer-service Robots: a Cognitive-affectivenormative Perspective”

Large supermarket chains are adopting customer-service robots to improve service delivery in physical stores. Successful deployment of these robots depends on shoppers’ willingness to interact with them, requiring an understanding of influencing factors. This study, grounded in the Cognitive-Affective-Normative (CAN) theory, seeks to systematically explore the factors influencing Gen Z shoppers’ willingness to interact with […]

Management summary Research Study “Understanding Gen Z Shoppers’ Interaction with Customer-service Robots: a Cognitive-affectivenormative Perspective”

Jana Abíková in a New Episode of the Horizons VSE Podcast

In the new episode of the Horizons VSE podcast, you can listen to Jana Abíková from the Department of Management of FBA, who shares her journey into the field of humanitarian logistics and disaster management. She discusses her impactful research on refugee camps and her dedication to teaching disaster management. Jana also emphasizes the importance […]

Jana Abíková in a New Episode of the Horizons VSE Podcast

New minor specialization Behavioral Economics

The Department of Managerial Economics is opening a new minor specialization in Behavioral Economics starting in the winter semester of 2024/2025. This minor specialization will introduce you to the latest findings from the behavioral sciences with an emphasis on economic topics, managerial applications, and critical thinking. Why choose the Behavioral Economics minor specialization? You will […]

New minor specialization Behavioral Economics