Management Summary Research Study „Beliefs, Efficacy, and Credibility: Predicting Consumer Responses to Corporate Greenhouse Gas and Air-Quality Claims in the Czech Republic”
This study examines what drives consumers in the Czech Republic to consider corporate communication about greenhouse gas emissions and air quality improvements important when making purchasing decisions. Based on a broadly representative sample of Czech adults and advanced ordinal regression analysis, the findings provide practical implications for companies, policymakers, and ESG leaders operating in an […]









