DBA Dissertation Topics

DBA applicants may either come with a topic from their professional environment or choose an area and/or topic from the list below.

Departments

Strategy, Governance and Family Business
Turnaround, Crisis & Resilience
Finance, Accounting & Economic Evaluation
Sustainability, Social Impact & Non-Profit Management
Marketing & Consumer Behavior
Marketing, Media & Crisis Contexts
Department of Managerial Economics
Department of HR Management

Strategy, Governance and Family Business

  • Strategic management and corporate governance (doc. Kubíček)
  • Family business management (doc. Kubíček)
  • Governance in regulated and strategic industries (dr. Ali)
  • Industry organization and regulation (dr. Sieber)
  • Public policy and economic impact of business (doc. Dvouletý, dr. Sieber)

Turnaround, Crisis & Resilience

  • Turnaround and restructuring management (prof. Smrčka)
  • Crisis and disaster management (dr. Abíková)
  • Crisis communication and governance (dr. Abíková, doc. Kottika)
  • Organizational resilience and transformation (dr. Abíková, doc. Kottika)
  • Disinformation, hybrid threats, and systemic risk (dr. Abíková, doc. Kottika)

Finance, Accounting & Economic Evaluation

  • Corporate finance and financial decision-making (dr. Ali)
  • Cost accounting in SMEs and family businesses (CEE context) (dr. Ali)
  • Comparative accounting practices (multinationals vs domestic firms) (dr. Ali)
  • Financial valuation of projects (dr. Sieber)
  • Cost-benefit analysis (private, public, PPP projects) (dr. Sieber)
  • Impact evaluation in public and non-profit sectors (doc. Potluka)

Sustainability, Social Impact & Non-Profit Management

  • Sustainable business and sustainable finance (dr. Ali)
  • Social enterprise (dr. Ali)
  • Sustainable business models (doc. Dvouletý)
  • Sustainability in industry and policy (incl. defense sector) (dr. Ali)
  • Management in foundations and NGOs (doc. Potluka)

Marketing & Consumer Behavior

  • Marketing research and trends (doc. Tahal)
  • Consumer behavior (Generation Z and Alpha) (doc. Tahal)
  • Influencer and digital marketing (doc. Tahal)
  • Marketing performance evaluation (prof. Karlíček)
  • Marketing theory and frameworks (prof. Karlíček)
  • Cultural and arts marketing (prof. Karlíček)
  • Marketing to low-income consumers (doc. Chytková)
  • Social marketing in healthcare (doc. Chytková)

Marketing, Media & Crisis Contexts

  • Marketing in crisis situations (doc. Kottika)
  • Social media dynamics and disinformation (doc. Kottika)
  • Brand–consumer relationships under disruption (doc. Kottika)

Department of Managerial Economics

  • Experimental Economics (Cooperation, Altruism, Strategic Interaction…)
  • Topic upon macroeconomic issues

Department of HR Management

AI and Digital Transformation in HR

  • AI-Driven Talent Acquisition and Selection: Examining the effectiveness, bias mitigation strategies, and ethical implications of AI-powered recruitment tools in Central European organizations
  • Predictive Analytics for Employee Retention: Developing and validating models that predict turnover risk while addressing privacy concerns and employee trust
  • HR Chatbots and Employee Experience: Investigating how AI-powered conversational interfaces affect employee satisfaction, HR service delivery efficiency, and the changing role of HR professionals

Hybrid and Virtual Work Management

  • Leadership Effectiveness in Hybrid Environments: Comparing leadership competencies and practices that drive team performance in fully remote, hybrid, and traditional settings
  • Building Organizational Culture in Distributed Teams: Strategies for maintaining cultural cohesion and employee engagement when teams operate across multiple locations and work modes
  • Performance Management Redesign for Hybrid Work: Moving beyond traditional metrics to outcome-based assessment frameworks suitable for flexible work arrangements

Talent and Competency Development

  • Competency-Based Succession Planning in Post-Pandemic Organizations: Developing frameworks that identify and develop future leaders in rapidly changing business environments
  • Micro-Credentials and Continuous Learning: The role of alternative credentialing in workforce development and its integration with traditional HR development practices
  • Skills Gap Analysis in the Age of Automation: Identifying critical human skills that complement AI and automation, and designing upskilling/reskilling programs

Strategic HR Challenges

  • HR Analytics Maturity and Organizational Performance: Examining the relationship between data-driven HR practices and business outcomes in Czech/European SMEs
  • Employer Branding in Tight Labor Markets: Strategies for attracting and retaining talent when organizations compete for skilled workers
  • Employee Well-being and Burnout Prevention in Always-On Cultures: Developing intervention frameworks that address mental health in digitally connected workplaces
  • Diversity, Equity, and Inclusion Metrics: Moving beyond compliance to measurable DEI outcomes that drive innovation and performance