Management summary Research Study “Understanding Gen Z Shoppers’ Interaction with Customer-service Robots: a Cognitive-affectivenormative Perspective”
Large supermarket chains are adopting customer-service robots to improve service delivery in physical stores. Successful deployment of these robots depends on shoppers’ willingness to interact with them, requiring an understanding of influencing factors. This study, grounded in the Cognitive-Affective-Normative (CAN) theory, seeks to systematically explore the factors influencing Gen Z shoppers’ willingness to interact with […]