Management summary: Research study „ Incentives and Inhibitors of Sustainable Consumption: A qualitative study among Urmia informants“
Sustainable consumption in Iran needs serious attention. The present study, using the qualitative approach, studies the status of sustainable consumption among Urmia citizens as well as the incentives and inhibitors affecting this behavior. The data was collected through semi-structured deep interviews. Data analysis showed that the simultaneous effect of incentives and inhibitors of consumer behavior […]









