Management Summary Research Study “Exports or Public Procurement to Resist in the Post-pandemic World? How E-commerce Appeases This Food and Beverage SMEs Ambidextrous Dilemma”
Purpose –Food and beverage (F&B) small and medium-sized enterprises (SMEs) must diversify their markets and obtain predictable sources of revenues to withstand difficult and volatile periods such as the post-pandemic geopolitical scenario, recently burdened by the Russian-Ukrainian conflict. On the other hand, another strand of the literature suggests that public procurement could be considered a […]
