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Doctoral Programs at FBA – Admissions for the Academic Year 2025 Are Open (Start of Studies: February 2025)
Study Ph.D. or DBA Program at the Faculty of Business Administration! Are you an aspiring student interested in developing knowledge and conducting research? Then our four-year full-time or combined Ph.D. Program is the right choice for you. Have a look at topics and departments! In the months of September and October, applicants may submit their […]
Management summary Research Study “Understanding Gen Z Shoppers’ Interaction with Customer-service Robots: a Cognitive-affectivenormative Perspective”
Large supermarket chains are adopting customer-service robots to improve service delivery in physical stores. Successful deployment of these robots depends on shoppers’ willingness to interact with them, requiring an understanding of influencing factors. This study, grounded in the Cognitive-Affective-Normative (CAN) theory, seeks to systematically explore the factors influencing Gen Z shoppers’ willingness to interact with […]
