New issue of Central European Business Review: Vol. 3, No. 3 online

In the 3rd issue of Central European Business Review, you can find six research papers, one interview and a discussion paper.

The first article deals with the food industry’s approach to the rising prevalence of obesity in children in the Czech Republic, which is becoming a serious issue in society and, at the same time, a topic which is being addressed by researchers and practitioners. The second article is intended for marketing researchers and professionals, and deals with the risk of the “vampire effect” in advertisements using celebrity endorsement. The third article is focused on the activities of Chinese companies in Switzerland, a country which is relevant for the audience of CEBR.

The following two papers deal with the issues of innovation. In the fourth research paper, the key elements of growth and innovation in small and medium Czech enterprises are determined. The fifth paper analyses the key trends and issues of regional innovation systems’ development in Poland and Ukraine.

Finally, the last paper is focused on the effect of perceived business ethics on brand personality dimension and creation of brand equity in developing countries such as Iran.

Subsequently, in her discussion paper, Gillian Pritchett talks about the relationship between poetry and the world of business.

In the interview, John Wetsby, the Associate Vice President of the Global Innovation Center – EMEA at Merck in the Czech Republic, talks about his project in Prague, shares his opinion on the Central European business environment and cooperation with universities, and describes the main technology trends driving the development of a modern healthcare industry.

Ondřej Machek, Ph.D.


Central European Business Review is a quarterly peer-reviewed journal focused on strategic business issues with a Central European perspective. The journal is published by the Faculty of Business Administration at the University of Economics, Prague. It’s main objective is to bridge the existing gap between academics and practitioners within the region.

The journal is primarily intended for senior management of corporations and other large companies operating in Central Europe as well as for ambitious entrepreneurs managing growing enterprises. Another important target audience includes academics of business faculties in the region.

The journal is indexed in EBSCO, IndexCopernicus, ProQuest, eLIBRARY.RU (RSCI – Russian Science Citation Index), OCLC WorldCat, BASE, Central and Eastern European Online Library (CEEOL), Ulrich’s Periodicals Directory, Directory of Open Access Journals (DOAJ), RePEc, Google Scholar, Cabell’s Directory of Publishing Opportunities, Academic Journals Database, Libraries Resource Directory, CiteULike and Electronic Journals Library.

For more information, visit the website of Central European Business Review (CEBR).

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