New issue of Central European Business Review: Vol. 3, No. 2 online

In this issue, you can find six research papers. The first paper is focused on e-shop loyalty programs and the challenges associated with them. The second paper deals with the predictive ability of bankruptcy models in the Czech environment, which is becoming an important issue nowadays since the number of insolvencies keeps increasing. The third paper is focused on perceived importance and performance of shopping centers‘ ambience in Novi Sad, Serbia the results of which can serve retail managers as guidelines. The fourth paper deals with customer lifetime value as the 21st century marketing strategy approach and reveals the need of marketing focus change in order to be able to properly manage customer relationships and secure the company’s long-term sustainable development. And the last paper analyzes the employees‘ need hierarchy and confirms that Maslow’s model, of course, holds across cultures, but its applicability is culture-specific and requires unique managerial attention to cultivating and sustaining well motivated employees in different companies in different countries around the world. Then, we present an interview with Branislav Šebo, the CEO of IBM in the Czech Republic. The last discussion paper deals with the question of how digital trends are changing the marketing landscape.

Ondřej Machek, Ph.D.


Central European Business Review is a quarterly peer-reviewed journal focused on strategic business issues with a Central European perspective. The journal is published by the Faculty of Business Administration at the University of Economics, Prague. It’s main objective is to bridge the existing gap between academics and practitioners within the region.

The journal is primarily intended for senior management of corporations and other large companies operating in Central Europe as well as for ambitious entrepreneurs managing growing enterprises. Another important target audience includes academics of business faculties in the region.

The journal is indexed in EBSCO, ProQuest, OCLC WorldCat, BASE, Central and Eastern European Online Library (CEEOL), Ulrich’s Periodicals Directory, Directory of Open Access Journals (DOAJ), RePEc, Google Scholar, Cabell’s Directory of Publishing Opportunities, Academic Journals Database, Libraries Resource Directory, CiteULike and Electronic Journals Library.

For more information, visit the website of Central European Business Review (CEBR).

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