New issue of Central European Business Review: Vol. 2, No. 2 online

In the first paper of this issue, Petra Barthelmess and her team analyze how students are concerned with environmental issues. In her comparative study, 1600 South Korean, Swiss and Czech students answered questions regarding ecological considerations and closeness to nature, etc. The second paper, written by three researchers from the University of Economics, Prague, presents a segmentation of the fi nancial behavior of the Czech population. The authors identify seven consumer segments based on an on-line questionnaire completed by over 600 respondents. In the next paper, Associate Professor Arnold Schuh questions whether Central and Eastern Europe is still attractive for foreign multinational companies after the crisis. However, the second issue of CEBR offers also other topics. The fourth paper focuses on allocating optimum resources and eliminating waste in the food industry wrapping section, the fi fth paper provides managerial guidelines for new market expansion and current market penetration on the example of a medical devices manufacturer and the last paper discusses Poland’s public fi nance convergence with the euro area. Last but not least, we offer an interview with Kyriakos Kyriakou, the Managing Director of Nielsen CEE.

Miroslav Karlíček, Ph.D.


Central European Business Review is a quarterly peer-reviewed journal focused on strategic business issues with a Central European perspective. The journal is published by the Faculty of Business Administration at the University of Economics, Prague. It’s main objective is to bridge the existing gap between academics and practitioners within the region.

The journal is primarily intended for senior management of corporations and other large companies operating in Central Europe as well as for ambitious entrepreneurs managing growing enterprises. Another important target audience includes academics of business faculties in the region

The journal is indexed in EBSCO, ProQuest, OCLC WorldCat, BASE, Central and Eastern European Online Library (CEEOL), Ulrich’s Periodicals Directory, Directory of Open Access Journals (DOAJ), RePEc, Google Scholar, Cabell’s Directory of Publishing Opportunities, Academic Journals Database, Libraries Resource Directory, CiteULike and Electronic Journals Library.

For more information, visit the website of Central European Business Review (CEBR).


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