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CEMS Business Projects launched

cemsOn February 25, 2015, the CEMS course Business Project (BP) was launched. Nine of the CEMS corporate partners, the University of Economics, Prague and its Faculty of Business Administration representatives gathered to introduce 10 BP topics to the CEMS students.
The Business Project is a consultancy-like project. Ten international teams consisting of 3-4 students engage in resolving a real business problem as a one-semester part-time activity. They are directed by both the company and a professor in parallel. Each of CEMS students is required to carry out a business project in the second term of the program. It amounts to 15 ECTS (about 50 % of Term 2 workload). The students are expected to take responsibility for the project, strive for the best results, share the workload equally within the team and communicate effectively their tutors.
They will elaborate a report and give a verbal presentation as a team. Project results will be evaluated by the academic and corporate supervisors. Final presentations will take place on the University of Economics, Prague premises on May 22, 2015.
The business projects reinforce the CEMS partnership between the CEMS Alliance business schools, their students and corporate sector.
For the BP, companies introduced 10 BP topics for Term 2 2014/2015:

# company Business Project Topic
1. ABB B2B (business-to-business) online marketing and its contribution to sales
2. A. T. Kearney Go-To-Market Strategy of a new Joint Venture of Large Czech Telecom and Utility Players
3. Google Czech Digital Growth Engine: Supporting Digital Entrepreneurship in the Czech Republic
4. HILTI Define strategy and activities for Hilti to penetrate B2B rental market in civil engineering segment
5. L´Oréal Driving traffic to the point of sale
6. McKinsey & Company New marketing and sales model for an insurance company (as part of its overall rebranding and brand repositioning program)
7. SABMiller plc/Plzeňský Prazdroj Winning the next generation with cool beer
8. SABMiller plc/Plzeňský Prazdroj Where will be the future of Czech and Slovak beer ON-trade market in second half of 21st century, what are synergies and main differences in each market?
9. Škoda Auto Customer satisfaction strategy for fleet customers in automotive business
10. Unibail-Rodamco How to retain customers despite construction works in a shopping centre?