Important dates

1.7.2018 - 31.8.2018 - Summer Holidays

17.9.2018 - 14.12.2018 - Classes in Fall Semester 2018/2019

27.9.2018 - Dean's Day

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Behavioural Economics in the New Era: When Technology Meets Human Behaviour

Have you ever wondered why you were using Mail on iPhone and Gmail on Android? Do you remember when you were clicking on “I’m a Fan” instead of “Like” on Facebook? Do you remember that one time you bought that extra pair of jeans? All these questions have one point in common: behavioural economics. Behavioural economics refers to all the social, psychological, emotional and cognitive factors that influence economic decisions.

We offer you to dive into the topic under the focus Behavioural Economics in the New Era: When Technology Meets Human Behaviour.

We invite you to a lecture and panel discussion to gain a practical knowledge of behavioural economics and how it influences businesses while creating new opportunities.

Lecture – April 6th from 14:00 to 15:00

Topic 1: SMARTASSISTANT offers its intelligent digital advice technology to companies across the world. Based on the paradox of choices, it developed a technology to help consumers towards a better choice.

Adam Rajnoha, Business Development Manager, SMARTASSISTANT

Topic 2 (TBC): Artificial intelligence and big data are becoming more and more important for companies. The question is how to combine this data and computer processes with human behaviours.

Panel Discussion – April 7th from 10:30 to 12:00

A panel of academics and professionals will discuss how they see behavioural economics shape their respective fields in a time of digitalization and increase reliance on data to predict behaviours.

Filip Matějka, Associate Professor with Tenure at CERGE-EI
Jan Radil, General Manager, Eastern Europe at Hilti
Marcela Hrdličková, Head of Shopping Center Management at Unibail-Rodamco
Petr Smid, Head of Consumer Marketing, Central and Eastern Europe at Google
Radek Drab, Manager in Sales & Marketing at PwC
Tomáš Hruška, Country Manager, Czech Republic, Slovakia and Hungary at L’Oréal


Please register using the following link:

Location: RB101, University of Economics, Prague

The CEMS V4 Conference is proudly supported by its Strategic Partners, Google, L’Oréal and Unibail-Rodamco as well as by its Conference Partners, Hilti, PwC and Skoda.